What You Should Expect for Future Cannabis

In the ever-evolving world of cannabis, predicting the future is as challenging as it gets. While I can’t foresee the specifics, I can certainly share insights derived from years of experience in the industry. In this blog post, I’ll delve into the trends and observations that might shape the future of cannabis.

Since the introduction of licensed cannabis in California in 2018, certain brands, like Cookies and Berner, made a significant impact. Their strong start was fueled by impeccable marketing and branding, yet not all their strains stood the test of time. Many of these hyped-up varieties lacked consistency when scaled for commercial growth or failed to deliver the desired effects due to a mismatch between cannabinoids and terpenes. Much like our individual tolerance for different foods, cannabis strains affect people differently based on their unique endocannabinoid systems. What works for one person might not work for another.

Personal preferences play a crucial role in shaping one’s cannabis experience. For instance, some individuals prefer smoking joints, while others enjoy dabbing or consuming edibles. Finding the right strain and consumption method that suits your body and mind may take time and experimentation.

In the industry, we’ve witnessed the rise and fall of many hyped strains from various breeders and brands. While marketing and branding are essential, they are only part of the equation. The real game-changer lies in combining top-notch branding with a consistently high-quality product. A timeless, reliable product will always have a market, unlike strains that experience a brief surge in popularity before fading away.

Looking ahead, I foresee a return to the classics. Strains like OG Kush, Blue Dream, and Sour Diesel have stood the test of time. OG, with its wide appeal, continues to resonate with cannabis enthusiasts. Surprisingly, Blue Dream has emerged as the number one strain due to its unique combination of terpenes and cannabinoids, creating a positive experience for a large percentage of consumers. These tried-and-true strains are making a comeback, emphasizing the importance of reliable genetics.

One of the keys to success in the cannabis industry lies in understanding the significance of genetics. It all starts with a good, stable genetic foundation, cultivated through meticulous breeding programs. The quality of the genetic material determines the end product, whether it’s flower, concentrates, edibles, or pre-rolls. No matter how skilled the extraction process or how innovative the product, it cannot compensate for poor genetics.

As we move forward, I hope to see a shift towards emphasizing quality over hype. Instead of chasing after the next big thing, the industry should focus on delivering consistent, high-end products that consumers can trust. By prioritizing quality genetics and ensuring a reliable, enjoyable cannabis experience, we can pave the way for a sustainable future in the world of cannabis.

Time will ultimately reveal the path the industry takes, but one thing remains clear: the future of cannabis lies in the hands of those who prioritize quality, consistency, and dedication to the craft.

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Business insights & knowledge from California's legal cannabis industry